White Hat Link Building Techniques to Implement for Your Website
Building Link: Tech mistake|If you are looking to increase your domain authority quickly, the best route to take is to implement white hat link-building techniques. Backlinks are a great long-term strategy that has been used for many years and will continue to be a widely used technique. The key is to build backlinks that are of high quality without breaking or spamming webmaster guidelines. This is crucial for increasing your rankings organically for keywords that are not commonly used.
Define White Hat Backlinks
The goal of white hat link building is to increase your website’s organic search rankings and authority. It is a type of SEO approach. It consists of designing content that is of high quality and then doing some outreach to external websites with one goal in mind – receiving an inbound link in return. Building Link.
White hat backlinks are backlinks that are collected within Google guidelines. On the other hand, black hat link building consists of spam which goes against Google guidelines. White hat link building’s focal point is to optimize SEO results in the long term. This will help build your company’s brand that ranks high in search results. This is important if you are looking to add value to your content that matches what people are searching for. Building Link.
Content Consisting of Columns and Guest Posts
Guest blogging or guest posts are considered content contributions. This is one white hat link-building technique that is extremely effective. It works better than broken link building if you are looking to increase your ranking in search engines.
This approach may require you to reach out to websites that have a blog and pitch a topic that you can write for them. If the website owner accepts your pitch, your blog can get published on their website, which in turn drives traffic, links, and brand awareness. Building Link.
In terms of effectiveness, this approach was ranked as a top link-building technique in a study conducted by over 800 SEO professionals. If you can submit guest blogs that are of high quality, you can receive excellent backlinks from that particular site. You will be rewarded with backlinks that take people directly to your website in the author bio section as well.
Additionally, you will earn brand awareness for your business by getting your content in front of a few new readers. But if you continue to write meaningful blogs for rewards, your content will gain the potential to rank organically and drive traffic to your website for many years to come. Building Link.
Create Content That is Unique
Original data and content that is unique is a great way to receive white hat backlinks and get your SEO strategy going. People love to share data and link to content that they find intriguing. You can even receive a report in just several days from sites like AppSumo and CMI. Thousands of people can be driven to your site each day too.
In order to see these types of results, you must make sure that you find your niche first. Figure out what space you are focused on. Begin by engaging with customers, colleagues, or readers. You could even use Google Trends to see how you can relate your niche to a topic that is trending.
Take advantage of platforms such as LinkedIn and Twitter to collect survey responses and then design a content piece filled with custom images that people would love to share.
Sending Emails/Cold Outreach
Link building can be challenging since it is very competitive. Outreach link building is very well alive, but it is not as easy to get responses as other techniques. Every business owner is trying to figure out ways to improve their backlinks profile and the ranking on their site. If you are seeking backlinks that are of high quality, you can implement this technique by sending a lot of emails.
Link building can be compared to a numbers game since only a small percentage of sites will even acknowledge your emails, let alone respond to them. This is why you must send high volumes of emails, and not just 100 or 200. If you can deliver a high outreach, you can expect promising results. Your outreach response rates will increase. However, if your outreach delivers content that is low-quality, you can expect not to receive any backlinks.